The Powerful Sword of Autosuggestion: What it is and how to use it
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The Powerful Sword of Autosuggestion (What It Is and How To Use It)

I’ll never forget an event that happened at my freshman orientation for college.

It was crazy.

A man randomly selected a group of 6 people and made them sit in chairs at the front of the room.

He approached them and began to “cast a spell”, one by one. One of these people was in my freshman orientation group. He was a somewhat “inhibited” person from what I could then tell.

He then began to act not so inhibited. He did some things that I believed to be “out of character for him”.

I was pretty surprised, so were many others.

I then talked to him about the incident and he said he has no recollection of his actions. All he remembers is the time he approached the stage and the time he left the stage.

The man who performed the act was a hypnotist and the act he performed was that of “suggestion”. I was intrigued by this principle and wondered “could I perform this on myself?” I thought it was a stupid thought. I quickly forgot it.

I was reading Think and Grow Rich by Napoleon Hill when the term “autosuggestion” was mentioned as a way to propel yourself towards whatever success you’d like to achieve.

I thought this was balderdash.

It was too good to be true, right? Right? I had to get a “second opinion”.

I started to read other books that mentioned this mysterious “autosuggestion” and it turns out they were all saying the same thing.

So my original thought wasn’t that farfetched.

I then started to re-entertain the thought. If this was possible…if I could gain a handle on this power, I’d be like a force of nature. I could convince myself to do anything I wanted to.

I had to try it out for myself. This stone was too interesting to not be unturned.

The greatest computer on the planet

I want you to picture this scenario: imagine the most advanced supercomputer on the planet. It runs millions of programs a second, can adapt to any circumstance you can think of, and gets better with time and deliberate practice. Well, you don’t have to imagine it. You possess this computer. Right between your very ears.

The human brain is an incredible machine. We haven’t even begun to scratch the surface of this “computer”.

Like a computer, you run on a default program. This program can be upgraded (or downgraded) at any time. This program is your subconscious mind or your “master program”.

This program is automatic. It goes towards pre-determined objectives. You are always seeking “success” or you are always seeking “failure”. It depends on how you were programmed.

I can offer you a suggestion?

From an early and impressionable age, you were programmed.

Your parents taught you what to eat, what to wear, what to do.

Your teachers and other authority figures also gave you “suggestions”.

Don’t forget those people who you called your “friends”. They gave you a lot of GREAT “suggestions”

Because of this, you have a lot of garbage floating around in there. As a result, you have a “master program” that is operating at less than its full capacity.

The “master program” is why:

  • Some people don’t improve themselves
  • Some people stay in jobs that they hate
  • Some people feel at ease around others
  • Some people are excellent salespeople
  • Some people are better at managing their time

This list could continue on for infinity. It literally determines your quality of life.

My suggestion? Use autosuggestion to rewrite your “master program” for better results.

I’ll show you how.

Autosuggestion in action

AUTO-SUGGESTION is a term which applies to all suggestions and all self-administered stimuli which reach one’s mind through the five senses. Stated in another way, auto-suggestion is self-suggestion. It is the agency of communication between that part of the mind where conscious thought takes place, and that which serves as the seat of action for the subconscious mind.” – Napoleon Hill, Think & Grow Rich

The subconscious is the reason why we do 95 percent of our actions. What we think about consistently becomes a habit. What becomes a habit…becomes a part of your character. What becomes part of your character…becomes a destiny.

Children are very sensitive to suggestions from others. This is why a child that’s repeatedly told “you’re great” or “you’re a failure” will soon start to act in ways consistent to that suggestion.

The drug addict didn’t start that way. Over time, he was suggested ideas that he was a failure and he took them to heart. Autosuggestion just finished the job. He had to accept that suggestion and reinforce it through his actions. Assumptions harden into fact if persisted in long enough.

Autosuggestion is a great way to start to create better habits.

A word of warning though – autosuggestion is a double-edged sword. That’s why I named it that in the title. It can build you up or tear you down indefinitely.

What you say repeatedly WILL become a physical fact with repetition. Whatever positive things or negative things you say with feeling will become a definite part of your physical reality.

With that, let’s start with the first step.

Assumptions harden into fact if persisted in long enough. Click To Tweet

First – Identify what you want to change

These must be consistent with other goals that you want to achieve. You do have goals…right?

If what you’re suggesting is at cross purposes with goals that are strongly lodged in your subconscious mind, they will not work.

As I said before…your brain is an automatic “goal seeking” mechanism. If you have not programmed yourself with clear goals – you will take the path of least resistance which inevitably leads to failure.


Your suggestions must be believable. You have to believe you can actually become this person! You should set your standards high…but not too high. Start in increments.

For example: you say you want to make $65,000 a year. That’s achievable. But if you’re making $25,000 a year right now – it’s kind of a stretch. Bring it down to something like $40,000.

Once you make $40,000, can you make $50,000? What about $60,000? From that point, $65,000 isn’t too far off.

Third – Feeling Is The Secret

The more emotional punch you can pack behind your autosuggestion, the better your results. Your subconscious, your “master program” is influenced strongly by emotions. How much does this mean to you? Do you have a “why”?

Remember, we don’t think in words – we think in pictures. How will you feel when you achieve your autosuggestion? Stay in that emotional state and make that your dominant feeling.

Meditation is GREAT for this.


Your autosuggestion must be in the first person and present tense. You have to say “I am *insert goal here*.

You have to keep saying you are that in order to become that. Your subconscious will not act in a way that it is not already. By giving yourself a little *nudge*, you’re pushing it in the right direction.

Fifth – Think Positively

Your autosuggestion must be positive – you cannot use the words “no, never, don’t, can’t” etc. in your autosuggestion. Your subconscious only responds to positive commands such as “I am always confident” versus “I am never nervous”.

See the difference?

If you’re “never nervous”, what are you? It’s an undefined state. Some other state needs to fill that gap where “never nervous” was. It needs to be…a positive suggestion.

Sixth – Chill breh

You will absorb suggestions are more readily when your conscious mind AKA “the guard at the gate”, is “off duty”. This happens most often during:

  • Sleep
  • Immersive work (aka flow)
  • Hypnotic trance-like states (like meditation)
  • Relaxing activities

Times like these are the best times to autosuggest to yourself desirable objectives you’d like to achieve for yourself.

Seventh – Practice, Practice, Practice

If you want your autosuggestions to be effective, you need to practice them – often. Repetition is the best way to influence the subconscious mind. How did you learn to do anything? You did it over and over and over and over again. Through careful study, deliberate practice, and implementation – you learned it.

Same with your suggestions. You need to do them over and over again until you actually feel that these autosuggestions are you – and you are them.

These may sound like habits – because they are. Autosuggestion is just another habit and skill you can add to your arsenal of life improving techniques.

Here’s an action exercise you can start today:

  1. Write out 10 states/goals you’d like to see accomplished in the next year or so.
  2. Use these steps outlined.
  3. Circle one autosuggestion on that list – that will be your central focus around which all other suggestions will revolve.
  4. Do this every day for the next 12 months.

Your life will change in incredible ways. I guarantee it.

Now, I want to hear from you.

Do you use autosuggestion? How have you achieved your goals using autosuggestion? Let me know in the comments!


  • Banmu Olivi

    November 15, 2016

    Your article is a confirmation of partly whats happening to me, but really need to work at it to master it…..thanks once again for the valuable article.

    • Sim Campbell

      November 16, 2016

      You’re welcome Banmu! Remember to use these often and keep trying until you succeed at changing whatever it is you’d like to change.

  • Banmu Olivi

    November 15, 2016

    Autosuggestion generates power within human to venture through prevailing conditions until a goal is reached or achieved.


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